Free tool for startup founders

Stop Pitching Blind.
Know Your Investor.

Only 3.5% of startups raise an early-stage round. Create your Investor Persona to align your pitch deck and financials with exactly what investors are looking for.

11 target questions

Downloadable PDF

Increase your chances

Create Your Investor Persona →

Free • No credit card required • Takes 5 minutes

THE PROBLEM

Why 96.5% of Founders Fail to Raise

Most founders approach fundraising like a lottery—send enough cold emails and eventually someone will bite. But the founders who succeed do something different.

Generic pitches get ignored

You send the same deck to every investor, hoping something sticks. But investors can tell when you haven't done your homework.

Misaligned expectations

Your financial model shows 50x returns, but the investor is looking for steady 3x growth. You never stood a chance.

Wasted meetings

You finally get a meeting, but you pitch a B2C SaaS to a VC who only invests in deep tech. Another dead end.

THE SOLUTION

Make Investors Think: "This Is Exactly What I'm Looking For"

The Investor Persona tool helps you analyze your pitch deck and financial model from your target investor's perspective—ensuring perfect alignment with their risk tolerance, ROI expectations, and portfolio strategy.

Research investors deeply

Our 11 targeted questions force you to understand exactly what your target investor wants—their thesis, check size, portfolio, and more.

Optimize your financial model

Tailor your projections to match investor expectations for risk tolerance, ROI targets, and portfolio fit.

Align your pitch deck

See your data room through the investor's eyes. Ensure every slide addresses their specific concerns and investment criteria.

Walk in prepared

Transform every meeting from a cold pitch into a conversation with someone who truly understands the investor's needs.

HOW IT WORKS

Create Your Investor Persona in 5 Minutes

Who are you pitching?

Different investor types evaluate deals differently. Selecting the right one helps us tailor the research and the strategic angle of your persona.

What's their name?

Enter the fund, firm, company, or person you're pitching. Don't have a specific target yet? Just type the investor type instead — "Angel investor", "VC", or "Family office", and we'll generate a generic profile.

What's your company's website?

Paste the link to your homepage. We'll use it to understand what you do, your stage, and how you position yourself.

Where are you based?

Your company's primary country or region. If you operate in multiple places, list them, for example, "US and UK" or "HQ in Berlin, team across EU."

What stage are you at?

Your fundraising stage. If you're between stages, pick the one closest to your current raise.

What sector are you in?

Your industry or vertical (e.g. B2B SaaS, climate tech, fintech, deep tech).

Where should we send your persona?

We'll email your investor persona PDF here within 5 minutes.

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A simple, guided process that transforms how you approach investor meetings.

Answer 11 Questions

Deep-dive into your target investor's investment thesis, check size, portfolio companies, and decision-making criteria.

Get Your Investor Persona

Receive a comprehensive profile that captures exactly what this investor looks for in a deal—and what turns them away.

Download Your PDF

Get a beautifully formatted PDF you can reference before every meeting, pitch, or email to that investor.

START IN 5 MINUTES

Ready to Pitch With Confidence?

Create your Investor Persona now and walk into your next meeting knowing exactly what your target investor wants to hear.